Highlights of the feedback from our annual customer survey

Ruddocks annual survey highlights
Andy Clayton Head of Client Strategy at Ruddocks

Andy Clayton

In: News 

We believe our greatest strength lies in the partnerships we build with you, our clients. We are constantly working to enhance our products and services so that we continually improve the value we add to you. We aim to do this through continuous two-way communication which includes gathering feedback using a monthly survey to highlight potential areas of improvement.

In 2023, we conducted a more comprehensive survey, sent to everyone we've worked with over the past year to understand even more about you, your experience of working with us, together with what matters most to you. In this article, we share the highlights of what you told us.


Client satisfaction takes centre stage

The results emphasised exceptional satisfaction with our customer service. You consistently praised our team's helpfulness and responsiveness with prompt resolutions to any issues you encountered which confirms our positive approach and dedication to delivering a first-class client experience.


We feel that Ruddocks value us as customers and always go out of their way to provide us with the best service possible!
Anna Dye
Events Coordinator, Inzpire Ltd
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How our products and services compare

When choosing a partner, quality matters. We were thrilled that the majority of you consider our products and services to be superior, even far superior, to those offered by other suppliers. Additionally, several of you noted that our quality is strongly competitive, showcasing our position as leaders in the market.

Of course, there's always room for improvement, and we appreciate the feedback from those few who rated us lower. This valuable input allows us to assess the things we can do differently as we continue to strive for the absolute highest quality in everything we do.

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Ruddocks chose to help us in a very short lead time opposed to other suppliers declining to assist. The project was challenging but the quality, customer service and overall professionalism was outstanding from start to finish.
Beth Gunney
Sales Support Manager, Secure Automotive

Your feedback is more than just data.

This survey wasn't just about product quality and exceptional customer service. We also wanted to understand more about how we can support your ongoing growth through additional solutions and services you might find valuable, from sustainable options and marketing automation tools to merchandise, animation, and copywriting.

And, beyond satisfaction, we wanted to find out how likely you are to recommend us to your contacts, colleagues and friends so we used a key metric called Net Promoter Score (NPS), a great measuring tool that you can easily implement as well.

All of the insights we have received play a crucial role in making sure that we are working with you in the very best way, to deliver the very best solutions, supported by exemplary customer service.

Curious about how a survey can unlock valuable insights for your own organisation?

Get in touch with our team today to start.